Alliance Events Calendar

Holiday Window Display Contest Registration 2017

Date: October 15, 2017 - November 18, 2017

Sorry, public registration for this event has been closed. Please call our office for assistance.
Event Description
Are you ready to dazzle? This holiday season downtown businesses, as well as businesses throughout the Kanawha Valley, are encouraged to decorate downtown windows with colorful and festive displays.

Whether you inspire onlookers with twinkling lights, give them toothaches with gigantic candy canes or take them through a whimsical journey – the holiday window display competition will surely draw the masses to come downtown and shop small.

If you are a downtown business with a physical storefront, dress up your windows with a holiday makeover. If your business does not have a downtown brick and mortar presence, you can still participate by partnering with an existing downtown business to create a winter wonderland. Businesses can also team up with artists, schools, churches and nonprofits to create a one-of-a-kind display. 

Award Categories:
  • Best Overall
  • Best Use of Product or Merchandise
  • Best Theme
  • Most Original
  • People’s Choice

Winner of the Holiday Window Display Contest People’s Choice Award will receive an advertising package from WCHS-TV.

Participating businesses are encouraged to use white LED lights – tying into the Charleston Convention & Visitors Bureau’s Light Up Charleston initiative – to bring the window vignettes to life. For more information on Light Up Charleston, contact Samantha Carney, Charleston CVB sports and special events manager.  

Click here  for Holiday Window Display Contest guidelines. 



Event Sponsors




Event Location Downtown Charleston
Date/Time Information Nov. 18:  Registration closes.
Nov. 25:  People’s Choice voting begins.
Dec. 10:  Judges select winners.
Dec. 17:  People's Choice voting ends.
Dec. 21:  Winners announced. 
Contact Information
Anne Strawn, Downtown Charleston Events Coordinator
Fees/Admission
There is no fee to participate. Businesses do not have to be a member of the Charleston Area Alliance to participate. Registration is required to be considered for judging.
Set a Reminder
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before the event.